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Our Mission: To be the leading provider of personalized solutions for education and career achievement.
Peterson’s is your source for educational and career planning. We combine passion, knowledge, and insight to provide an unsurpassed customer experience, the best personalized services — and the right results.
Since 1966, we have been helping to connect individuals, educational institutions, and corporations through our critically acclaimed books, Web sites, online products, and admission and career services. Each year, we reach more than 100 million consumers with information about educational opportunities and financial aid, test preparation, essay and resume services, and career exploration.
Values: At Peterson’s, we value the uniqueness and potential of every individual. Our personalized solutions create equal access to information and resources that level the playing field for everyone. With the right tools students feel inspired and empowered to achieve their goals. Of course, this is only possible when the products and services they use are of the utmost quality — something we’ve prided ourselves on for many decades.
Core Promises: To ensure that today’s learners have the greatest chance for success, Peterson’s operates by a set of promises that are at the core of everything we do:
- We simplify the process so our customers can achieve and reach their education goals.
- We help find the best educational fit for every individual.
- We deliver guidance where it is needed most.
- Everything we put our name on or associate our name with is the best it can be.
It is through our mission, values, and core promises that we have created innovative and effective solutions that help today’s students reach and achieve their goals. Some examples include our Web-based test preparation courses for the SAT, ACT, and PSAT, as well as online practice for academic, civil service, licensure, certification, and military tests. College admission related products, like our Online College Search and Peterson’s College Consulting, provide consumers with the information they need to achieve their education or career goals. Our financial aid database of nearly $8 billion worth of scholarships, grants, and prizes is fully searchable on the Web and available in printed guides. Our printed products are distributed throughout the world under both the Peterson’s and ARCO® brand.
In addition to our core products for college search and selection, test preparation, and financial aid, Petersons offers online services for essay editing and instruction, as well as resume writing. A team of more than 250 Harvard-educated writers at EssayEdge assist college, graduate, and professional school applicants with their admission essays and personal statements. ResumeEdge provides job seekers resume writing, editing, and instruction from Certified Professional Resume Writers (CPRWs).
Peterson's is a part of Nelnet, one of the leading education services and finance companies in the United States and is focused on providing quality products and services to students, families, and schools nationwide. Information about Nelnet can be found at www.nelnet.net.

4/8-4/11 American Association of Collegiate Registrars and Admissions Officers (AACRAO)
4/17-4/19 SACAC - Southern Association of College Admission Counseling
4/22-4/25 The National Association of Graduate Admissions Professionals (NAGAP)
4/23-4/25 TACAC - Texas Association of College Admission Counseling
4/23-4/25 PCACAC - Potomac and Chesepeake Association of College Admission Counseling
4/23-4/25 RMACAC - Rocky Mountain Association for College Admission Counselors
4/27-4/29
